Sustainable Paint: The New Home Buyers Choice Is Eco Living!

For optimum resale of properties in a world where consumers place huge value on the impact of a home’s Eco friendliness, transforming a home for sale into a healthy thoughtful sanctuary takes mindful choices. 

For instance, the environmental impact, the expenses and time consumed within the process of selecting safe paints can be confusing. However, using sustainable paints provide many benefits, as they last longer and are less harmful to one’s health, as well as the environment and are on par with the cost of main stream paints. Sustainable paints also help save money in the long run. For example, they last longer and may not require as many touch-ups in the future. 

Dealing with paint is a great responsibility, but we got you covered. 

What Makes A Paint Eco-Friendly?

Did you know that 99% of plastics are manufactured using harmful toxins? Eco-friendly paints contain fewer chemicals and are made from natural ingredients such as clay, milk, proteins, citrus, balsam, and other minerals. Using natural and cleaner paints helps reduce greenhouse gas emissions resulting in air pollution. Paints are often made with heavy metals, petrol, latex, oils and other plastics which are harmful to one’s health and environment.

Eco-friendly means that it doesn’t contain airborne chemicals or gas that will harm your health. These low-level toxic emissions are called Volatile Organic Compounds (VOCs) that leach out into the air and cause symptoms like headaches, dizziness, visual and respiratory impairment—even memory loss.

The EPA notes that the effects of VOCs are about two to five times higher indoors than outdoors, and if you’re stripping paint during a home project, studies show that it can skyrocket up to 1,000 times higher.  VOCS contain formaldehyde, Toluene, Benzene, and Ethanol, alongside other harmful chemical compounds that contain both short and long term health effects. 

Eco-Friendly Paint Brands 

Clare Paint

Price | $54/gallon
Availability | Online
Best For | Trim paints 

  • Manufactured with minimal waste and contains recyclable packaging. 

  • 100 percent paints are zero VOC and Greenguard Gold Certified.

  • Factories with water conservation systems throughout.

ECOS Paint

Price | $69+/gallon
Availability | Online (made-to-order)
Best For | Odorless, organic paints

  • Entirely free of VOCs and odors.

  • USA-made brand offers a colorful selection of organic paints for interior and exterior walls.

  • Used by the Louvre, Westminster Abbey, and the Getty Museum.


Price | $59–$65/gallon
Availability | Online
Best For | Exterior paints

  • First climate-neutral paint company in 2020.

  • Green Wise certified with low VOCs.

  • Low odor.

  • Sent in a recyclable can.

Benjamin Moore Eco Spec

Price | $45+/gallon
Availability | In stores, find a retailer
Best For | Purchasing in-store

  • Zero- VOC & emission paint.

  • Greenguard certified as well as asthma- and allergy-friendly.


Price | $46–$68/gallon
Availability | Online
Best For | Clay paints for a matte finish

  • Solvent-free, zero-VOC

  • Create products from natural and easily renewable resources without harmful chemicals, toxins, or additives.

The Real Milk Paint Co.

Price | $62.99/gallon
Availability | Online, find a retailer
Best For | Child-safe furniture paint

  • Made from organic milk protein, is a healthier alternative than a water-based latex or oil-based paint used by many commercial options.

  • Formula is as biodegradable

  • Waxes and finishing creams are non-VOC and odorless